Web, marketing and advice
Meta ads and enquiry tracking, from click to customer
Advertising without measurement is just a cost. I connect the campaign, landing page and tracking so you can see the path from first click to enquiry and decide on data, not on gut feeling.
Who it is for: For companies and services that want new enquiries from Facebook and Instagram but have neither the time nor the experience to set up, measure and tune campaigns. Works well for local services, e-shops and B2B.
- Setup from
- CZK 15,000
- Typical timeline
- 1–2 weeks to launch
- You get
- Running campaigns, tracking, reporting
- Ad budget
- Paid directly to Meta, always separate
01
This is probably what hurts.
- You pay for ads but do not know how many enquiries came from them.
- Ads lead to a generic website where visitors cannot find what they sought.
- You set a campaign up once and nobody has tuned it since.
- Form enquiries get lost in email and nobody responds in time.
- You cannot say which creative or targeting works.
If you nodded at least twice, it is worth a conversation.
02
What we actually solve.
Typical cases clients bring. Yours may look different; we always start from what you need.
A lead campaign for services
An ad with a form or landing page that collects enquiries. Targeting, copy and creative setup, and watching the cost per enquiry.
E-shop campaigns
Connecting the catalogue to ads, retargeting visitors and measuring revenue and cost per order.
Landing pages for campaigns
A fast page for one offer: a clear message, trust and a single action. The page and the ad say the same thing.
Tracking and reporting
Setting up enquiry and conversion tracking, an overview you understand and regular evaluation with suggested changes.
Fast enquiry handling
An enquiry from an ad is written to the CRM instantly and the salesperson is alerted. The sooner you respond, the better the chance of a deal.
03
How it works, step by step.
For each step you see what I do, what I need from you and what you hold afterwards. No black box.
- 01
Goal and offer
Week 1I do
I find out what you want to achieve, what an enquiry is worth to you and who to show the ads to. I propose the campaign structure and budget.
You do
Describe the offer, target audience and what a customer is worth.
You get
A campaign plan, targeting and a budget estimate.
- 02
Landing page and tracking
Week 1I do
I prepare or adjust the landing page, set up enquiry tracking (form, phone, email) and the CRM link.
You do
Provide facts, references and ad-account access.
You get
A ready page and working tracking.
- 03
Creative and copy
Week 1–2I do
I draft ad copy and visual variants for testing and have you approve them.
You do
Approve the variants and provide photos or material.
You get
Approved ad variants.
- 04
Launch
Week 2I do
I launch campaigns at the agreed budget, check tracking and watch the first days closely.
You do
Set the payment method on the ad account.
You get
Running campaigns.
- 05
Tuning and evaluation
Ongoing / monthlyI do
I evaluate what works, switch off weak variants and strengthen strong ones. Regular reporting and suggested next steps.
You do
Feedback on enquiry quality.
You get
A monthly report with explanation and recommendations.
04
What it can look like in practice.
Model situation: a local service seeks enquiries
A regional service business wants steady new enquiries. It previously “boosted” posts and never knew what it got for the money.
Before
- Ads lead to the website’s home page.
- Nobody knows how many enquiries really resulted.
- Enquiries are handled hours later.
Process
- A new landing page with a single offer.
- Tracking for the form and phone taps.
- A campaign with several copy and creative variants.
- Each enquiry reaches sales immediately.
After
- You know the cost per enquiry and can follow it.
- Budget shifts toward what works.
- A fast reply raises the chance of a deal.
An illustrative scenario, not a specific client and not a promised result. Cost per enquiry varies by industry and market and cannot be promised in advance, but it can be measured reliably.
05
What I build with, and why.
- Meta Ads (Facebook and Instagram)
- Campaigns, targeting, lead forms and retargeting.
- Landing pages in Astro
- Fast pages that do not waste time loading and measure well.
- Enquiry and conversion tracking
- Events, UTM and CRM connection. Always with respect for cookie consent.
- Enquiry automation
- Instant alerts, CRM entry and a first automatic reply.
What you get at the end.
- Campaign, targeting and budget plan
- A landing page or lead form
- Enquiry tracking in the agreed scope
- Ad variants (copy, visuals)
- Campaign launch and tuning
- A clear report with recommendations
06
What it costs and how long it takes.
from CZK 15,000
Typical timeline: 1–2 weeks to launch
The ad budget is paid directly to the ad platform and is never part of the work fee. The setup fee and monthly management fee are agreed separately before launch.
Full price listWhat moves the price
- Number of campaigns, audiences and variants
- Whether a new landing page is needed
- Scope of tracking and CRM connection
- Ongoing campaign management after launch
When it does not make sense.
I would rather say so now than have you pay needlessly.
- You need a guaranteed number of orders a month. Advertising raises the odds; it does not guarantee a result.
- You have no clear offer or capacity to handle enquiries. We sort that out first or the money is wasted.
- The budget is very small. A test campaign makes sense, but expectations need to be realistic.
07
What people ask most.
Is the ad budget included in the fee?
No. You pay the ad platform directly. The setup fee and any management fee are set separately and we agree the scope before launch.
How much should I start with?
It depends on the offer and market. I will recommend a budget big enough for the campaign to gather the data needed for tuning. A smaller pilot first, then scale up on results, is an option.
When will I see first results?
First data after a few days, reliable conclusions after a few weeks, once the campaign has learned and enough enquiries have accumulated. Evaluation is ongoing.
Do you guarantee a number of enquiries or a cost per enquiry?
No, and do not trust anyone who does. I can guarantee a sound setup, clean tracking and honest evaluation.
Do you do Google Ads as well?
My core is Meta campaigns (Facebook and Instagram) and tracking. We can certainly discuss other channels; I will tell you honestly whether I can handle them or whether a specialist is better.
Will I have access to the ad account?
Yes. The account and data stay yours and I only hold the access I need. You can always see how much was spent and what the campaign delivered.
08
Let’s talk it through.
Write a few lines about what you are dealing with. I will reply within 24 hours with a view on whether and how it makes sense, before you commit to anything.